You can often improve your direct marketing and advertising by 100% or more with one simple strategy…
Study the “old classics.”
You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.
How is this possible, you ask?
Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed.
I doubt these core principles will ever change. Human nature doesn’t change.
People will always want to live longer, make more money than their neighbor, eat Big Mac’s and have a beach body, etc.
Ok, let’s press on…
What do I mean by “old classics?”
I’m talking about the time tested direct response ads (from the 1920′s – 1960′s) that were runaway winners.They were written by some of the greatest ad copywriters of all time and also ran profitably for years on end.
Here is one of my all time favorites.
Classic Sherwin Cody Ad: “Do You Make These Mistakes in English?”
You can read the headline and subheads alone and be hooked into this ad. The offer at the end is irresistible. Of course, the headline “made” this ad and became a classic. It ran profitably for over 40 years.